Kroger is more than the nation’s largest grocery store chain, more than American’s most generous company – giving 10.9% of their profits back to the community, they are working hard to grow their business by growing their people. After our initial purpose project, the culmination of which is the purpose video,¬†BrightHouse was hired on retainer to prepare assets internally from posters to graphics to yet more videos. I have a lot of inspiring stories to tell about Kroger’s commitment and our work with them.

The password is cullers.

Next, we helped Kroger create the story, design and name for new store concept dubbed Main and Vine.

Next, we helped them create the story, design and name for a new clothing label. Click to see the presentation: