I creative directed this work on the shortest timeline in BrightHouse history in a difficult period where the Australian government had just passed a major bank levy. It was thrilling to see news articles and interviews about it in just a few weeks. As always, the password is cullers.
Final NAB Purpose Video
Directors cut of the NAB Purpose Video
We helped with rollout creating a full toolkit of materials.
We created a Bank of Stories where NAB lived their purpose in the past. The research and writing were fascinating.
We created a visual guideline for branding purpose internally.
The project resulted in press coverage.