CRH

We started working with CRH in 2015 through our OldCastle work – OldCastle was the name of their North American division at the time. We partnered together on projects for several years, and then they returned during the pandemic to focus on their purpose. We were so excited to be back with our friends adventuring again for inspiration. You’ll see how the brand and stand evolved in that time and to focus more on what the next generation of building materials will look like in an evolved, more sustainable world.

CRH Purpose Teaser 2021:
The CRH Purpose had to be translated into 21 languages and a lot of coordination and international planning had to occur before we could begin activation, so we created a teaser trailer to let people know it was coming!

https://vimeo.com/791443897

CRH Purpose 2021:

Password is cullers.

CRH Big Rocks into Small Rocks 2015

 

This video was our first work with CRH and it now lives as their investor video on their website. It involved a worldwide shoot where we traveled through Europe, China, India and the U.S. to capture every aspect of their business.

Password is cullers.

After our worldwide shoot, CRH China requested a special feature just for the China business.

Password is cullers.

We then made two videos for CRH’s annual meeting that involved interviewing people across the company.

We made this video for the 2015 CRH AGM shareholder’s meeting, and we made it from script to final files in only 4 days including custom music track.

Password is cullers.