Password is cullers.

Kroger is more than the nation’s largest grocery store chain, more than American’s most generous company – giving 10.9% of their profits back to the community, they are working hard to grow their business by growing their people. After our initial purpose project, the culmination of which is the video above,¬†BrightHouse was hired on retainer to prepare assets internally from posters to graphics to yet more videos. I have a lot of inspiring stories to tell about Kroger’s commitment and our work with them.

Chief Creative Officer: Cathy Carlisi
Copywriter: Rebecca Cullers
Art Director: Pedro Iwamoto
Producer: Ashley Maiola

Production: Outback Editorial
Editor: Tim Vece